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Built to connect emerging talent with the studios and brands hiring them. This handbook is your companion for one studio day at NID Bengaluru: product and pricing through AARRR design.
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What this day is.
Product & pricing through AARRR design - how good products get discovered, kept, and paid for, in one studio day. Prepared for the National Institute of Design, Bengaluru, 2026.
This handbook adapts a proposal prepared for the National Institute of Design, Bengaluru. Please do not circulate it outside the institute without Nofolios' consent.
Design school teaches you to make products. This day is about what happens next.
How they get found, kept, and paid for.
Made → discovered
Positioning, launches, and the landing pages that earn a signup.
Used → kept
Onboarding, habit loops, and the reasons people come back.
Loved → paid for
Value metrics, tiers, and pricing pages, design's most commercial artifact.
Growth design is the single most important skill you can add to your craft.
And it works the same in every stream of design.
Craft gets you into the room. Growth design decides whether the work survives the market: found, used, kept, and paid for. It is the layer studios and brands now screen for.
The funnel does not care which studio you come from. Every stream ships work that must earn its keep.
The AARRR funnel.
Five stages, one funnel, always in this order. The percentages are an illustrative conversion: what a typical product keeps at each step.
Every product leaks somewhere. The day is spent finding the narrow step and widening it.
Five stages, one user.
Getting found. A stranger discovers the product.
First value. The first five minutes actually work.
Coming back. The novelty fades and they return anyway.
Spreading. The product travels without an ad budget.
Getting paid. Where product meets pricing.
Five stages, five sprints.
Short, hands-on exercises in teams, one per AARRR stage. Open a card for the design levers, the studio exercise, the metric it moves, and the case in point.
The pricing lab.
Afternoon deep dive. Revenue gets the longest block of the day. It is where designers hold the most unclaimed leverage.
Tool 01
Value metric
Choose what you charge for. Per seat, per project, per export: each pulls the product a different way.
Tool 02
The ladder
Three tiers, one hero. Anchors, decoys, and the plan you actually want people to pick.
Tool 03
Willingness to pay
Ask before you guess: a quick pricing survey your team can run the same day.
Every team leaves with a priced product and the reasoning to defend it.
Why pricing gets the longest block.
Pricing in the wild.
Case studies. Three pricing moves everyone in this room has paid for, probably this month.
Adobe
Box → cloud
Creative Suite boxes became Creative Cloud subscriptions in 2013, design's biggest pricing-model shift.
Apple
3 tiers
Good, better, best on every launch. The top model exists to make the middle one feel reasonable.
Spotify
1 household
The family plan prices the household, not the listener: one number, six accounts.
Source: public pricing pages and company announcements.
How the day runs.
Doors open 09:30 · bring a laptop and one product you use every day.
AARRR end to end, with live teardowns of products the room knows.
Acquisition to referral: short, hands-on exercises in teams.
Value metrics, tiers, willingness to pay, and the pricing page itself.
Eight minutes per team, feedback from facilitators and the room.
Bring a laptop and one product you use every day. That product becomes your team's raw material: you will map its funnel, redesign a leaking stage, and price it before the day ends.
The team challenge.
Runs all day. Four steps, one product, one eight-minute case.
| # | Step |
|---|---|
| 01 | Pick a product your team uses every day. Something real, something the whole team knows from the inside. |
| 02 | Map its AARRR funnel and find where it leaks. Walk all five stages and name the narrow step. |
| 03 | Redesign one leaking stage, plus the pricing page. The stage fix shows your thinking; the pricing page shows your commercial sense. |
| 04 | Present the case in eight minutes. Feedback comes from the facilitators and the room. |
- Clarity of thinking.
- Craft of the screens.
- Commercial sense.
Four per team, disciplines mixed on purpose. The funnel does not care which studio you come from, and neither do we.
What you leave with.
Takeaways. Four things that outlast the day.
01 · The growth design playbook
Every canvas, teardown template, and pricing tool from the day, yours to reuse.
02 · A portfolio-ready project
A mapped funnel, a redesigned stage, and a priced product, built with your team.
03 · A co-branded certificate
Completion certified by Nofolios and NID Bengaluru.
04 · The Nofolios network
An invitation into our network of studios, brands, and openings.
Every team leaves with a priced product and the reasoning to defend it.
Your facilitators.
The day is built around crits and conversation. Bring your questions.
CEO & Founder · Nofolios
Head of Events & Partnerships · Nofolios
FAQ.
The questions participants keep asking, answered from the day's plan. Anything else: info@nofolios.com.
Format
A laptop and one product you use every day. Doors open at 09:30, and the first session starts at 10:00. The product you bring becomes your team's raw material for the whole day.
No. Growth design works the same in every stream of design: the day is agnostic of Product, Communication, Interaction, Industrial, Textile, and Animation. The funnel does not care which studio you come from.
Four per team, disciplines mixed on purpose. Every stream ships work that must earn its keep, and mixed teams are how the sprints and the challenge are designed to run.
One studio day at NID Bengaluru. Doors open 09:30; the framework runs at 10:00, stage sprints at 11:30, the pricing lab at 14:00, and present & crit at 16:00.
The work
It runs all day, in four steps: pick a product your team uses every day, map its AARRR funnel and find where it leaks, redesign one leaking stage plus the pricing page, and present the case in eight minutes.
Three things: clarity of thinking, craft of the screens, and commercial sense. Eight minutes per team, with feedback from the facilitators and the room.
Because revenue is where designers hold the most unclaimed leverage. The pricing page is design's most commercial artifact, and the most neglected. The pricing lab covers the value metric, the tier ladder, and willingness to pay.
After the day
Four things: the growth design playbook (every canvas, teardown template, and pricing tool from the day), a portfolio-ready project built with your team, a certificate co-branded by Nofolios and NID Bengaluru, and an invitation into the Nofolios network of studios, brands, and openings.
Vivek Mohbe, CEO and Founder of Nofolios, who has placed designers and brand talent across India's top studios and labels, and Asmita Verma, Head of Events and Partnerships, who leads Nofolios' university partnerships and on-campus programmes.
The details.
The practical part: format, logistics, and how this handbook is handled.
| # | Detail |
|---|---|
| 01 | Format and venue. A one-day Nofolios growth design masterclass, held on campus at the National Institute of Design, Bengaluru. One studio day: product and pricing through AARRR design. |
| 02 | Prepared for. The National Institute of Design, Bengaluru · 2026. Dates are confirmed with NID Bengaluru and shared with registered participants. |
| 03 | Timings. Doors open 09:30. The framework at 10:00, stage sprints at 11:30, the pricing lab at 14:00, present & crit at 16:00. |
| 04 | What to bring. A laptop and one product you use every day. |
| 05 | Teams. Four per team, disciplines mixed on purpose. Presentations are judged on clarity of thinking, craft of the screens, and commercial sense. |
| 06 | What you leave with. The growth design playbook, a portfolio-ready project, a certificate co-branded by Nofolios and NID Bengaluru, and an invitation into the Nofolios network. |
| 07 | Facilitation. The day is designed and led by Nofolios. Vivek Mohbe and Asmita Verma run the framework, the sprints, the pricing lab, and the crit. |
| 08 | Confidentiality. Strictly private and confidential. Prepared for the National Institute of Design, Bengaluru; please do not circulate outside the institute without Nofolios' consent. |
| 09 | Contact. Questions about the masterclass, dates or logistics go to Nofolios at info@nofolios.com, or www.nofolios.com. |
Product & pricing through AARRR design · one day at NID Bengaluru · info@nofolios.com · www.nofolios.com